Lego profits soar as parents seek solution for bored kids

A developed-up trend for Lego sets during lockdown has sent growth at the Danish toy maker surging to a 5-12 months higher.

Additional grown ups are getting themselves bigger and more complex Lego sets amid a lookup for hobbies when shops, pubs and restaurants are shut. A detailed Lamborghini car is among the ideal-advertising products.

On the web income ended up also boosted as shops around the globe ended up pressured to close and parents sought to entertain young children caught at home.

Working income rose 19pc to twelve.9bn Danish kroner (£1.5bn) last 12 months when revenues climbed 13pc to forty three.7bn kroner (£5bn). Consumer income jumped by a lot more than a fifth.

Lego was also boosted by its new Super Mario sets, which blend physical bricks with digital online games.

The enterprise options to ramp up investment in identical products this 12 months, including this month’s release of Vidiyo – a tie-up with Universal Music that permits young children to make their individual music video clips with unique consequences and filters.