Netflix keeps adding subscribers as Squid Game becomes its biggest hit

The slower start to the 12 months signifies it is however on track to incorporate just above 18m subscribers this 12 months, the worst effectiveness given that 2016. 

On the other hand, buyers appeared cheered by the most current figures, with shares rising practically 4pc in immediately after-hours buying and selling.

It was not just Squid Sport which drew subscribers in the most current quarter, and new collection of strike displays Sexual intercourse Education and La Casa de Papel also served attract audiences again to the streaming internet site.

Netflix stated it would be shifting how it recorded how men and women ended up viewing its displays, and would as an alternative start reporting hours viewed rather than the whole selection of accounts which watched a present.

It stated this “matches how exterior products and services measure Television set viewing and presents correct credit score to rewatching”.

The streaming internet site discovered that the latest outage at Fb previously this thirty day period prompted a 14pc spike in engagement. 

“We contend with a staggeringly huge set of routines for consumers’ time and awareness like observing linear Television set, studying a ebook, searching TikTok, or playing Fortnite, to name just a couple of.”