The Centre just lately ushered in agricultural advertising and marketing reforms offering farmers the alternative to provide outside the house the regulated sector yards (APMC mandis). Eminent agricultural scientist Prof M S Swaminathan, Chairman, National Commission on Farmers, suggests agri-advertising and marketing reform measures are probably effective, but there is nonetheless a extensive way to go in guaranteeing a honest and reliable price tag for producers. Excerpts from an e-mail interaction:
What are your sights on the agri-advertising and marketing reforms released by the Centre?
The agri-advertising and marketing reforms are probably effective, but we nonetheless have to go