A newly developed coconut paste, which can exchange grated, floor, roasted coconut or its milk in the South Indian dishes, will shortly hit the industry.
Made by the Kochi-centered Mezhukkattil Mills – a notable participant in the coconut field for the past 40 yrs – the patented product targets besides Kerala, West Asia and Western nations.
“This is a initially of its form product in India in the convenient meals classification which can be employed as an component in the dishes built out of the coconut. Like Mayonnaise has been adopted by Indian delicacies, the coconut paste can also aid in producing coconut flavor obtainable to all,” Ubais Ali, Govt Director, Mezhukkattil Mills said.
“Normally, coconut has been employed in several sorts this kind of as grated or roasted or its milk in the dishes. Even so, the new paste is an substitute and can be built into any of these sorts at the comfort and ease of a squeeze. It is a crystal clear value addition and time saver in the new urban kitchen in Kerala,” he explained to BusinessLine.
In accordance to him, 12 months shelf daily life and without the need of refrigeration requirements, effortless squeezable pack, drip-totally free dispensing, mess-totally free managing and effortless cooking are the USP of the product. A 350-gm pack of paste costing ₹350 is built from 5 coconuts with reliable coconut flavor and aroma and without the need of any added preservatives or flavours. It can also make two.five litres of coconut milk from 1 pack. Due to the fact it is a concentrated product, it requires to include only incredibly little to the dishes to get the reliable coconut flavor. For a family members of 4, 1 pack can very last even a thirty day period, he added.
The system movement to reach the product in the high-quality paste variety has been patented. Furthermore, the packaging called Standcaps is also patented from the US-centered Glenroy. “We are importing the Standcaps and it is the initially time this form of packaging is launched in India”, he said.
Ali said the organization has used all around ₹75 lakh in the R&D. “Once the concept has been conceptualised, we travelled to Singapore, Thailand, Philippines to acquire trials on unique machines to get the preferred consistency and texture. Different demo machines had been brought to Kochi to acquire the pilot testing”, he said.
Mezhukkattil Mills, with a sturdy existence in the B2B segment across industries this kind of as cosmetics, hair care, soap production, cooking oil and many others, is moving into the B2C with the new product. The product is slated to be released shortly in the industry, he added.