Fitness-Tracking Platform Strava Hires Pinterest Exec as CFO

Lily Yang

Lily Yang is the new finance chief at Strava, a fitness-tracking platform where users can record their activities and share them with their community.

Yang was most recently chief accounting officer at Pinterest, a role she has held since joining the social media platform in 2017. In 2019, she helped take Pinterest public and drove performance and profitability initiatives in 30 countries. Strava has no immediate plans to go public, the company said. 

Yang previously held senior finance roles at drugmaker Gilead Sciences and biopharmaceutical company Medivation. 

“Lily is a proven financial leader, with a depth and breadth of experience guiding strategic initiatives at high-growth companies,” said Michael Horvath, Strava’s co-founder and CEO. “Her innovative approach and ability to lead with disciplined execution is invaluable in shaping our leadership team for the next era of growth at Strava.”

In addition to leading the company’s finance and legal teams, Yang will also lead its continued growth and business in over 195 countries.

Yang replaces Christine Park, who left the company at the end of 2020 after serving as chief financial officer for a year and a half. Horvath has been serving as interim CFO. 

“Strava has reached a unique, high-growth moment as a company and community. It’s an honor to join Strava in building the platform at the center of connected fitness, amplifying the athlete experience around the world,” said Yang.

Since Strava was founded in 2009, the company said it has raised about $180 million from investors with its most recent funding round in November 2020 when it raised $110 million from Sequoia Capital and TCV. 

The company said it has over 92 million athletes on its platform and is adding about two million new users each month but did not disclose the number of subscriptions or its revenue. 

CFO, Pinterest, Strava