Improving Website Design That Will Help You Increase Sales

Website design and maintenance can be costly for ecommerce sites, but affordable ecommerce website design services ensure your site is easy to use, reliable, and attractive at the same time. With eCommerce growing larger, customers expect to find websites of all types. This doesn’t mean your existing website needs to be overhauled; So it will be functional for those navigating online. Hiring an eCommerce website design service can help your business to remain profitable as your online presence grows.

Make Your Ecommerce Website Feel Connected

Create your company’s brand identity in a way that makes it easy to recognize and remember. Keep colors and font styles consistent and on-brand and make sure your logo is visible on each page of the website. No one likes to click through a site’s main page to find something specific, only to end up on another page, where they had been searching. Keeping the same navigation menu and design theme across all pages displays reliability and a trustworthy image with your customer base.

Generating Traffic

When potential customers can easily access your website, it increases the chances of converting them into paying customers. To ensure your website design services offer a comprehensive package to maximize your conversions, it is crucial to find a professional who has experience with your business. Don’t hire a web designer who claims to know how to design a website for your particular market. It may be helpful to look at some examples of previous work done for similar products to understand how your website will fare when presented to the general public.

Managing Customer Contact Information

In an eCommerce site, your website has the opportunity to manage contact information for every customer. Place a check in the box on each page that allows users to modify their contact information, add a message, or update their shipping address. Having an easily accessible contact information page will increase sales as more people can easily access this page and provide feedback.

Managing Navigation

The ability for website visitors to quickly find items, change shopping cart selections, and locate other features are critical to the success of any eCommerce store. A good website designer will place links to popular features, frequently used menu bars, and even links to company news releases. If a search bar or menu bar is not present on the site, consider adding one. This will give site visitors a better experience when navigating through your site. Website designers can create a full-fledged menu bar or integrate a simple search feature into the existing menu bar for easy finding of specific items.

Different Product Types

Most website visitors will end up at your website from a search engine. They will either click on a product link or choose a category from the drop-down menus to see different products. To ensure that website visitors always have the option to view different products without clicking off of the current page, make sure you include product categories in your navigation menu.

Links. A good eCommerce web design service also takes care of the link between the current page and each product in the menu. Creating links between pages within your website can be a tedious and time-consuming task. The link should be clear, bold, and descriptive. So it is easy to find and use. By using a link button or link text box on the menu, website visitors can navigate to any page on your website without worrying about finding the exact page they are looking for.

Cart Abandonment Rates

Many website visitors leave an eCommerce site within two to three days of entering their credit card information. This can cause a drop in sales and overall revenue for your company. By incorporating a shopping cart into your website design, you will reduce the number of website visitors who abandon their carts without purchasing anything.