Bright Health Plan to expand into new markets in 2021

Vivid Wellness Plan announced nowadays its 2021 enlargement plan. It will extend obtain to its Medicare Edge, specific and loved ones plan products in select regions, as effectively as incorporate absolutely-insured small company ideas to its offered products in sure markets.

The enterprise will start out supplying the Medicare Edge, specific and loved ones ideas in 6 new regions in Florida, North Carolina and Illinois.

The specific and loved ones ideas will be prolonged into the Fort Lauderdale, Miami, Asheville, Greensboro and Raleigh-Durham markets, as effectively as Medicare Edge ideas in Fort Lauderdale. The enterprise will improve its existing Chicago industry to include things like specific and loved ones ideas to its present-day Medicare Edge choices in DuPage County.

Vivid Health’s absolutely-insured small company ideas will be offered in Denver, Nashville, Memphis and Nebraska. They include things like degree-funded ideas for small corporations with twenty-one hundred staff and administrative companies-only ideas for corporations with much more than one hundred staff.

The self-funded solutions will include things like administrative companies, cease-reduction insurance plan and community administration.


Vivid Wellness Plan was created as a shopper-focused health and fitness insurance plan and technological know-how enterprise. The enterprise wished to adjust the common modes of health and fitness insurance plan by partnering with care partners across the state. Due to the fact its get started in 2015, Vivid Wellness has expanded into 22 markets in the U.S.

This enlargement plan will allow the enterprise to offer you a different technique to healthcare to a increased inhabitants.

THE Larger sized Craze

The enterprise has had a collection of productive funding rounds that have introduced its full money elevated to in excess of $one billion.

Vivid Health’s results follows the pattern of insurtech firms sprouting up in excess of stress with the present-day point out of healthcare.

Some others in the industry include things like Oscar, which scored $225 million earlier this 7 days, and Clover Wellness, which targets the Medicare Edge industry.

ON THE Record

“Vivid Wellness established out to reimagine how healthcare is delivered in this state, and to generate a certainly individualized, economical and reasonably priced healthcare practical experience by way of aligning the passions of clients, companies, and the health and fitness plan,” said Simeon Schindelman, CEO of Vivid Wellness Plan. “Our continued progress in membership, geographies, and end markets – including our entry into employer-sponsored ideas – is further more evidence of the transformative electrical power of our design in which payers and companies operate together to enable absolutely built-in care.”

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